About
Skills
Experienced, data-driven digital marketing professional with 12 years' experience increasing the visibility of brands online, driving traffic and converting. Industry background includes hospitality, food and beverage, entertainment and online retail.
PPC | SEM | Paid Social | CRM | Email Marketing | Programmatic | SEO
Work Experience
- 12 years' experience in Digital Marketing and Ecommerce (strategy and execution)
- Expertise in various industries (SaaS, consumer products, retail, hospitality, food & beverage)
- More than 7 years working in and leading multicultural teams.
- Experience designing and implementing Customer Relationship Management (CRM) programs.
- Background in both B2B and B2C marketing, client and agency side.
Education
- Hult International Business School | Boston, MA - MBA
- University of Washington | Seattle, WA - BA Economics
Industry experience
E-commerce
Health & Welness
Hospitality
Amazon Explore | Blue Nile | Lo & Sons
Hospitality
Health & Welness
Hospitality
Viceroy Hotels & Resorts | Soneva
Health & Welness
Health & Welness
Health & Welness
Vagabond Temple | Nature's Liquids | Stealth Fitness
Education
Non-Profit
Health & Welness
IDP Education | IELTS
Non-Profit
Non-Profit
Non-Profit
Cystic Fibrosis Foundation of Canada, Blue North, YMCA, WorldVision, BDI
Fashion
Non-Profit
Non-Profit
Blue Nile | Lo & Sons
portfolio
Amazon Explore
- Managed paid digital advertising for a new Amazon live streaming marketplace.
- Planned, setup, and managed the launch of Facebook, Google, and Amazon campaigns. Integrated customer-centric and influencer generated content.
- New paid campaigns drove a 290% increase in YOY conversions, a 40% increase in retention, and a 350% increase in overall engagement.
- Created a robust testing program to derive critical learnings about Amazon Explore’s customer base, which were utilized across all marketing channels.
- Relied on a data-driven approach to manually test and optimize campaigns.
Soneva Resorts
- Oversaw the development, launch, and A/B testing of a new brand website.
- Planned and managed new email, social media, and paid media programs. Within 6 months of launch, Soneva routinely led its competitive set in online engagement, and consistently ranked in the top five on TripAdvisor. Within one year, online revenue increased 270%.
- Managed day-to-day operations of PPC campaigns.
- Assisted in the repositioning of the Soneva brand by developing new online assets and brand manual.
- Negotiated and managed agreements with Online Travel Agents, including Expedia and Agoda.
IDP Education | IELTS
- Developed and launched a new website with a customer portal, leading to a 15% increase in online qualified leads, and a 20% increase in lead conversion overall.
- Oversaw the rollout of a new marketing automation platform in the region - SAP Hybris Marketing Cloud. Collaborated with SAP to enhance marketing products.
- Mapped and executed a new lifecycle-based marketing strategy, implemented globally.
- Recruited and trained the regional digital marketing team.
- Oversaw day-to-day operations of a 16-person team. Responsibilities included SEM, PPC, Email, Social, and SEO.
- Designed a new global corporate training program for digital marketing staff.
